Who were you once? Were you the Blue Hot Air Balloon, the Orange Claw, or maybe even the Black Sailboat? These are just a couple of the many anonymous faces students are able to hide behind as they use a popular app called Yik Yak. You could talk about some girl who you liked or maybe even throw shade at the girl that tried to look at your boyfriend at the café. Some people have even tried to use this app to bully others. But why do it? Did it make you feel powerful? Did you benefit from it somehow? Many students have asked themselves that very question as they stare at their Yik Yak app, their finger hovering over the Delete button. Yik Yak may be an effective app in the area of social media but the real question is: Is it really worth it?
Yik Yak is a popular but borderline infamous social media app that has been capturing the attention of many young generations. After doing a quick survey, it was discovered out of 30, 24 of them knew what Yik Yak was and were either using it or had used it once before. Out of 10 adults between the ages of 30 and 40, only 2 knew about Yik Yak about Yik Yak, but neither of them had used it. Yik Yak allows anyone using it to say just about whatever they want and no one would know it was you. “It’s just a way for people to hook up and tell stupid stories,” says SU Freshman Matt Hendrix.
Though Yik Yak has it’s various uses, from posting Yaks about random events, encounters, and even ask questions, a lot of it can be pointless information. “You can know what’s in The Grill, even though they have the same menu everyday,” Brandt Student Center Building Supervisor Antonio Robinson rants, angrily, “I hate that! Like ‘What’s in The Grill?’ What the fuck do you think is in The Grill? They serve the same damn thing!!”
A lot people can’t really tell you a valid reason why they even began using it. “People were like ‘Oh yeah, use Yik Yak!’ Facebook was like ‘Oh, use Yik Yak! It’s the new college, cool-kid thing!’ Alright!” explains Antonio.
Yik Yak has also gained a reputation from its multiple attempts at Yak Attacks, a deliberate attempt to throw shade or call another person anonymously. “I think it’s dumb,” concludes Morgan Miller, a SU Sophomore. “If you like, think about the other person. They have feelings too!”
Despite it’s many, faults and misuses, Yik Yak does allow a few rains of sun to shine through the thick clouds of shade. “There’s nothing wrong with it,” clarified SU Sophomore Jesse Ewing. “They have precautions around name calling. You can’t write someone’s name without it getting taken down.” Jesse also believe it’s help him more often than it’s hurts him. Yik Yak has been very efficient when it comes to updates on many areas. “Classes getting canceled. Events in the Student Center…What’s for lunch in the Grill,” he revealed.
Though the power of being anonymous can be a double-edged sword, it does have its valid points behind it. “It makes you feel safer, I guess. Like, I probably wouldn’t post if it wasn’t anonymous,” he pointed out. One could argue that this was simply a market strategy to get people to download and use the app.
Yik Yak has risen and continues to rise amongst the charts of popularity. As the social network continues to grow and change, we seem the ever speaks and articles about identity. We tell the younger generations below us to be who they are and to not hide behind a screen. So, an app like this can either be used to prove the older generations wrong or just help to validate the points they are trying to make. “I don’t think it’s necessary in life,” Morgan Miller summarized, proudly. So, do the world as well as the next generation below you a favor and just delete it.